
Nike logo, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes.
Dull orange shade is used for the Nike logo which demonstrates the strong corporate image of Nike Inc. Through years, Nike logo has revolutionized to some extent. Its color had been once transformed to strong black. The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc. I think its the most simple and beautiful logo in the world.
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