Wednesday, February 3, 2010

Nike

Nike is a U.S.A brand. This may be the most popular logo that every one knows, This is the very good example of the simplest logos. The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Nike logo, can be merely described as Simple, Fluid and Fast. These words depict the Nike logo that has successfully grown to be one of the most influential insignia throughout the world.
Nike logo, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes.
Dull orange shade is used for the Nike logo which demonstrates the strong corporate image of Nike Inc. Through years, Nike logo has revolutionized to some extent. Its color had been once transformed to strong black. The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc. I think its the most simple and beautiful logo in the world.

Wednesday, January 27, 2010

Mcdonalds







McDonald's is the world's famous restaurants in the world. With the phenomenon of ‘globalization’, companies have their eyes firmly fixed on global expansion. That’s why they need to establish a proper and authentic trademark has never been so direly needed. It assures the customers that all the products bearing a specific trademark are of the same quality everywhere in the world. So when McDonalds expanded its business worldwide, it needed and employed a logo that ensured their continued value in the restaurant business. McDonalds Corporation has become synonymous with fast food and has become one of the largest chains of fast food restaurants in the world. The McDonalds logo has become a symbol of international business expansion and has been termed as ‘part of Americanization and American cultural imperialism' as it is closely identified with US. The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity, and it is one of the most simple logo of all times just a yellow colored "M". It was created by Jim Schindler in1962 and the "M" came in 1968.
Through a designers point of view, this is the perfect logo because it contains no complex materis or any confusion, the logo is simple, clear, resizable and mostly it reptesents the company it stands for which is te most important thing.

Wednesday, December 16, 2009

ford

FORD logo is very famous logo in the world. I think in this world everyone know about is logo.
FORD logo looks like very beautiful. they use two colous to make the logo(blue and silver). Its looks very attractive. Ford company use blue colour because blue is the color of the sky and sea. It is often associated with depth and stability.Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity. The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Ford’s engineering assistant developed a stylised version of the words “Ford Motor Company”. This logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor Company had been around. It was named the "Centennial Blue Oval".

Ford