Mcdonalds

McDonald's is the world's famous restaurants in the world. With the phenomenon of ‘globalization’, companies have their eyes firmly fixed on global expansion. That’s why they need to establish a proper and authentic trademark has never been so direly needed. It assures the customers that all the products bearing a specific trademark are of the same quality everywhere in the world. So when McDonalds expanded its business worldwide, it needed and employed a logo that ensured their continued value in the restaurant business. McDonalds Corporation has become synonymous with fast food and has become one of the largest chains of fast food restaurants in the world. The McDonalds logo has become a symbol of international business expansion and has been termed as ‘part of Americanization and American cultural imperialism' as it is closely identified with US. The famous Golden Arches in McDonalds logo represent style, significance and a strong corporate identity, and it is one of the most simple logo of all times just a yellow colored "M". It was created by Jim Schindler in1962 and the "M" came in 1968.
Through a designers point of view, this is the perfect logo because it contains no complex materis or any confusion, the logo is simple, clear, resizable and mostly it reptesents the company it stands for which is te most important thing.